C.R.Z

We were chosen to make campaign video for a new collection of Shanghai based fashion brand C.R.Z. Name of this collection was “Express”, so we also choose it for our main theme of the video and show.

We depicted Willy Wonka fashion factory with models are working day and night - packaging, storing, loading, shipping…. Acting like a synchronous machine.The art direction was inspired by noir sci-fi movies and had a Kafkaesque vibe, which was a good match for the overall collection theme.e.

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