CCTV

Welcome to the stage, wave to the camera! Since now, no one can be hidden anymore. You are 24/7 on sight, this is a non-stop online show named “LIFE”. Andy Warhol predicted 15 minutes of fame for everyone, but we surpass his prophecy. We give you chance to be a forever Legend and all you need is just to be yourself. The eyes of our AI are always on you, we know what you do, who you know, and what you wear.

We are shifting from Facial Recognition Technology to Fashion Recognition Technology (FRT). Your style can tell us about you more than your zodiac sign or your ID number. A quick scan of your outfit tells us more than the history of your bank account (but we know it as well).   Your personality hides in the choices of the clothes that you wear, and our AI system analyses why you decided to wear, even if you didn’t think about it.

Don't be afraid. Be brave, be gorgeous, be yourself! And smile, because all eyes are on you.

​Camera roll… Action!

This project we shoot in Tbilisi min 2021 and it was our first work as our alter ego Nuibi_channel agency. Don’t want to talk about all difficulties we met in production and postproduction, it’s not a topic. Originally we pitched it for @nowness ,  but they rejected it, saying: “This is way too @Balenciaga”. And as we saw in their AW 2022 show, yes it is. We predicted bin bags in a half year before their show. But this is not a point of my post as well.Finally we published video, but it's all about timing. Video issued next day after war started and I had no slightest desire to show it. Fashion or art can’t be on spotlight, when real disaster is happening online.Time is going on. War haven’t over yet, it’s still so ugly and tragic, but I have something to tell. For this video was involved many people all around the world: Ukrainian, Russian, Kazakh, Georgian, American were gathered to create, we had urge to make something new. We had different background and speak different languages, but we have same desire to build something valuable, something creative, and this is our nature … along with desire to destroy.

https://schonmagazine.com/schon-presents-cctv/