Sephora CNY

Key visual video for Sephora Chinese New Year campaign.

Red is the traditional color for celebrating Chinese New Year, everyone had to wear something red and especially if it is year of your sign. This tradition goes deep into history of China, red always was the color of power, wealth and prosperity.

We wanted to reflect it in our key visual campaign for Sephora, in our own way:

- Which tone of red do we need?

- Yes!Red lips - yes.

Red eyeshadow - why not. Any other complementary colors - naaah really.

Happy Chinese New Year everyone! Wish everyone prosperity and wealth!

新年快乐

恭喜发财